Health is the ultimate requirement of any human being. Its beyond what money, power or position can buy you! Good health is the result of a healthy lifestyle, nutritious foods and a stress-free living. There is no substitute for health and we cannot replace ourselves with a substitute who can work for our health! ‘Earn your health by learning to stay fit’ is 100% true and in this world, individuals have started realizing its true value with the occurrence of more and more obesity/overweight-related issues that’s taking each of us by storm. Consumers have become extremely health conscious wanting to choose foods and ingredients that are rich in nutrients. They are curious to know how their intake of foods would affect their health and fitness goals and hence, are ideally interested in knowing the nutritional value of the food they consume. With the advent of fitness devises and online activity trackers consumers keep constantly updating themselves on their recent activity levels, heartbeat rhythms and overall fitness ratios. Many are in love with fitness wearables and don’t hesitate to spend thousands of rupees on these wearables that use accelerometers, GPS tracking and other technology to track the activity level.
Some others stick with their traditional approach of maintaining a diary to note down daily intakes. Its good, works wonders on our rote memory and also makes us realize the number of calories that goes into our body each day. This might even make us more aware of what we choose to eat and avoid. But maintaining a diary is time consuming, needs us to exactly remember how much we ate, what we ate and when we eat which is bound for errors, requires our manual input daily, leads to under- or overestimation of what we eat and above all, we are bound to get tired of the daily task of updating our diary thereby abandoning the idea altogether and skip the noting down part. This is especially true in case of consumers who eat out at restaurants who are burdened with the need to track and know the ingredients and the amount of ingredients that go into a meal. Many restaurants these days denote the nutritional information of the different foods offered in the menu card or even their websites show the required information but the individual still is forced to pen down this information manually in his/her diary which is time consuming and takes greater efforts. These consumers would be overjoyed when they have a system that would automatically calculate the caloric intake and nutritional values of their meals including when he/she is eating at a restaurant.
The patent here talks about the invention of a health tracking (HT) computing device to retrieve nutritional information for a consumer. It includes receiving transaction data associated with the transaction of the consumer. This transaction data includes transaction amount and a merchant identifier associated with a food merchant. There are all the different combinations possible for the food amount listed and the nutrients linked to each food is also noted. As soon as the consumer swipes his/her card the transaction data involved starts rolling out the process of information extraction. The HT computing device also generates recommendations for healthier food items available at other different merchants based on the stored nutritional information available in the database corresponding to the payment cardholder. As the location of the consumer is also received along with other information in the transaction data, the system generates recommendations based on the available options that exist in the nearby locations from where the consumer is currently present.
The price of each item and menu information are queried from a database and this information is used to compare the transaction amount of different food combinations that total the transaction amount. For instance, a food item might contain nutritional information including calories per dollar for the price of the food item. The different nutrient suggestions, possible nutrient combinations, suggestive food options and locations of healthy food are a great help for the consumer who wishes to choose healthy foods for his/her meal. The patent was published on 22/6/2017 and for in-depth information on the patent please check out the following links:
United States Patent & Trademark Office: http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=3&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=144&f=G&l=50&co1=AND&d=PTXT&s1=health&s2=fitness&OS=health+AND+fitness&RS=health+AND+fitness
World Intellectual Property Organization: https://patentscope.wipo.int/search/en/detail.jsf?docId=US199419841&redirectedID=true
European patent Office: https://worldwide.espacenet.com/publicationDetails/biblio?DB=EPODOC&II=0&ND=3&adjacent=true&locale=en_EP&FT=D&date=20170622&CC=US&NR=2017178534A1&KC=A1
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