Food festivals and culinary delights made people excited and pompous until a few years ago. Individuals were judged of their cadre and status based on their fashion trends and clothing sense. Travelling to dream destinations and vacationing in foreign lands were a status symbol for many beyond the leisure purpose and happiness involved. There is no doubt that all of these are still in existence even now but these don’t lure nor excite people as much as previously. Wellness is becoming the mantra of many being established as a booming industry that caters to the different needs of people as stress overtakes silence, distress overtakes peace and diseases overtake well-being owing to the haphazard lifestyles of people these days.
In present time, health doesn’t mean the absence of illness but a more holistic state of being where one’s emotional, physical and mental health are in sync. Fashion dominated our lives until now existing as an industry that minted millions of dollars cashing on our eagerness to seem more attractive, appear richer, successful and helping us boost our overall confidence levels taking it up a notch higher. But fashion banked upon selling stuff and as time progresses, some more stuff and there is nothing much beyond that for improving one’s overall living standards or taking it to the next higher level. But people have become bored of such things and are looking for something that’s more beneficial and fulfilling than materialistic things. Maybe, a round of applause for running a 20-kilometer marathon or using natural therapy for glowing skin. In short, we are all after wellness. Its not wrong if I say that wellness has become the new fashion industry that sells a dream version of yourself that’s much better without any negative effects creating overall goodness.
Staying in Race Amidst the Social Media Craze
Its become our second nature to post photos or write passionately about our day to day lives in Facebook, Twitter and Instagram-feeling good about a jog we had taken the previous day, a 10-kilometer walkathon or a new workout that we have mastered recently! There is more pleasure and happiness felt by people in showing their new-found fitness passion and muscular abs than that found in flaunting their 50k lehenga or hairdo! And, maybe it all started with the invention of athleisure apparels that combined both leisure and fitness together-trying to encourage mankind to workout and stay fit anytime in between your work, home activities or leisure time. Got a 15-minute break before your next meeting? Squeeze in time for a burpee before that! Waiting at the restaurant for your table? Why don’t you try taking a quick walk until your name is called for? Such is the comfort that athleisure wear offers to us these days.
People are ready to spend money on health and wellness like never before and healthcare industries are going for the big ones cashing on the ample attention that’s been diverted to their sector recently. There are more and more people who have enrolled for fitness classes and activities that improve well-being; use the latest apps to get a detailed report on their sleep quality, heart health and pulse rates; embark on special diets and use health supplements; try out organic and natural foods and are inclined towards having a holistic approach to wellness.
Wellness Festivals: Still in an Embryonic Stage in Our Country
Business and industries thrive on customer satisfaction. To meet such growing wellness needs of individuals we now have numerous wellness festivals set up worldwide, health facilities established and wellness centres springing up in every major area of a city. Wellness festivals function with the sole aim of bringing in all features of a healthy lifestyle-physical, mental, social, emotional and spiritual-under one roof. These festivals function with an aim to make wellness accessible and inclusive to all. But for something having such motives, the costs and fees linked to them are way above normal standards out of reach to even most of the upper-middle class people. For instance, the Bali Spirit Festival costs around eight thousand rupees for a one-day pass, a five-day yoga retreat in the plush mountains of Bulgaria cost more than 50K and so on.
In India too, cities such as Bengaluru and Chennai have started arranging in and out sessions that include HIIT workouts, Zumba, spin, yoga and strength training to encourage people to participate and reap benefits. Ayurveda, yoga and meditation garner more focus than other specialities in India with people showing increased inclination towards sustainable fashion and cruelty-free cosmetics.
While it is good to know that more and more younger people, especially Millennials, have started showing interest, wellness seems to be an attraction to the female gender which doesn’t seem fair. Health is a necessity for both males and females and it is utterly essential that men too start showing interest in participating in more wellness-related activities. According to a research, 72% of Millennials (those born between 1980 and 1999) are comfortable spending money on experiences compared to materialistic things as according to them, wellness is a daily ritual that must happen without fail. This is also the generation that’s accountable for most of the fitness apps that’s sold in the market.
Wellness also seeks luxury status with its spa treatment options available, luxury workout gears, beauty treatments and detox programs that work with the sole aim of making customers happy and take back cherished memories of their experiences. More and more people are moving away from buying Tissot watches or Louis Vuitton bags to splurging on wellness as a luxury. What’s your take on wellness as a means to good health and living?
Wellness is the New Luxury: Is Healthy & Happy the Future of Retail? https://www.forbes.com/sites/deborahweinswig/2017/06/30/wellness-is-the-new-luxury-is-healthy-and-happy-the-future-of-retail/#44f64dfc8323
Emerging Brands Grabbing Shares of the Retail Wellness Market: https://www.forbes.com/sites/pamdanziger/2018/02/20/emerging-brands-grabbing-share-of-the-retail-wellness-market/#7469d4fd4173
Boom in Wellness at Festivals as Young people Swap Hedonism for Yoga: https://www.theguardian.com/culture/2019/aug/02/health-not-hedonism-the-festivals-putting-wellness-at-their-heart
Wellness is Swallowing the Fashion Industry Whole. Should I Switch Camps? https://www.theguardian.com/global/2019/mar/23/wellness-swallowing-fashion-industry-switch-camps
Wellness Festivals are Gaining Popularity Around the Globe: https://www.thehindu.com/sci-tech/health/wellness-festivals-are-gaining-popularity-around-the-globe/article28317753.ece
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Dr. Nafeesa Imteyaz of First Eat Right clinic, is the Best Dietitian Nutritionist in Bangalore. Best Dietitian Nutritionist in Pune. Best Dietitian Nutritionist in Hyderabad. Best Dietitian Nutritionist in Chennai. Best Dietitian Nutritionist in Mumbai. Best Dietitian Nutritionist in Delhi. Best Dietitian Nutritionist in Kolkata.