We love to have a look at the buffet spread before choosing to go for it at the restaurant. The fancy names and the food representation invoke our taste buds immediately. Presentation is an art that has been the focus of many restaurants these days. They have courses for the same and ample efforts go into this department. Anyone would love the sight of a well-presented dish and a unique name does increase the desirability level of the individual. Though looks can be deceptive it’s these looks that create the first impression on an individual. But gradually, this is not good enough to create a lasting impression in due course of time. It is the quality of the food and the taste that brings in customers repeatedly.
These days, even parents take care to prepare different food varieties, include their kid’s favourite ingredients and also present the dish in attractive forms (maybe a funny polar bear or an attractive rainbow-colored sandwich) to ensure that the children finish off the meal at school. Cooking classes and online videos come to our aid here. As adults too, we like and dislike certain fruits and vegetables, especially bitter ones repel many of us. But when the same is treated as a unique produce, cooked with a tinge of difference and presented in an alluring form anyone would be tempted to try out the same. Contrarily, many individuals are also attracted to the healthy nature of foods and feel good eating it. But their efforts to eat healthy food doesn’t stay strong for long just with nutrition information.
Don’t Select Labels in Haste without Looking Out for Some Taste
A study published in a journal reported that labelling foods with flamboyant names is helpful in making individuals choose and consume more vegetables than otherwise with the only rule that the food is flavourful too. This is a far cry from our perception of food that healthy food is always tasteless and bland. Maybe its high time that we devote our attention to preparing delicious as well as healthy food too! This is what triggered a group of researchers to try out a new approach to healthy eating. Trying to use names displayed in popular restaurants for less tasty food the research team came up with their own version for naming vegetables using the flavour of the dish along with other words that would enhance a positive feel over the dish. For example, these used the label “twisted citrus glazed carrots” and “ultimate chargrilled asparagus”. The team was able to track down 1,40,000 decisions about 71 vegetable dishes that has been labelled with taste-focused, health-focused or neutral names.
The results of the study found that individuals chose to put veggies onto their plates 29% more often when the food had taste-focused rather than health-focused names and 14% when the foods had taste-focused rather than neutral names. It was also observed that individuals ate 39% more vegetables by weight when there were fancy labelling given to the veggies. Also, given taste-focused names worked only when the dish was delicious too as the research team observed that given taste-specific names in the absence of any taste in the dish created little impact on the consumer. Including names such as ‘ginger’ and ‘garlic’, preparation methods such as ‘roasted’ or adjectives such as ‘sizzling’ invoked a desire among individuals to taste the dish. The study was done in college students, individuals who are at the threshold of enjoying their newly found independence in choosing things right from what to eat to where to go. They are surrounded by stressors including education, environment and food choices. Helping them choose healthy food by creating a positive experience with food is the best way to take healthy eating to the next level in these individuals.
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Dr. Nafeesa Imteyaz of First Eat Right clinic, is the Best Dietitian Nutritionist in Bangalore. Best Dietitian Nutritionist in Pune. Best Dietitian Nutritionist in Hyderabad. Best Dietitian Nutritionist in Chennai. Best Dietitian Nutritionist in Mumbai. Best Dietitian Nutritionist in Delhi. Best Dietitian Nutritionist in Kolkata.